Hyundai Model for the Purpose of the Century World Cup Marketing campaign


Hyundai Motor Firm introduced that it’ll launch “But To Come (Hyundai Ver.)” with BTS for the ‘Purpose of the Century (GOTC)’ World Cup marketing campaign music. The music can be launched on September 23, 2022, at 18:00 KST (05:00 EDT) via streaming platforms equivalent to Spotify and Apple Music, together with a full music video on Hyundai’s official YouTube Channel.  

“But To Come (Hyundai Ver.)” is a British rock remix model of BTS’ “But To Come (The Most Lovely Second),” which emphasizes the climax to ship the cheering message for ‘Purpose of the Century and anticipation towards the World Cup.

“As one of the crucial influential international artists on this planet, BTS and their music drastically affect our society to develop in a optimistic route. By means of the World Cup marketing campaign with BTS, we hope to create a chance for folks all around the world to unite in the direction of one Purpose of sustainability and cheer one another up,” mentioned Jaehoon Chang, President and CEO of Hyundai Motor Firm

The marketing campaign music utilized the unique lyrics and added strains equivalent to “Now the imaginative and prescient is evident, the Purpose of the Century is right here”. The music can also be crammed with lyrics equivalent to “I do know, collectively, we’ll make it higher” and “We’re gonna run until a brand new tomorrow” to create a greater future collectively.

The marketing campaign message can also be conveyed within the one-minute preview of the music video, which was pre-released right now, exhibiting BTS’ GOTC marketing campaign music delivered worldwide by folks singing it collectively within the stadiums. The movie visualizes the world that Hyundai needs to create via the 2022 FIFA World Cup™, increasing the solidarity of these united in soccer to attain the ‘Purpose of the Century.’

As well as, the official music video depicts Hyundai’s future aspiration to rework right into a Sensible Mobility Resolution Supplier by that includes Spot® from Boston Dynamics, AAM (Superior Air Mobility) flying into the town’s skies, and IONIQ 5 and IONIQ 6 travelling all through the town.

To unfold the message additional, Hyundai Motor will launch a TikTok problem #TeamCentry12 on October 1 for international followers to get pleasure from by way of Hyundai’s official TikTok account (@Hyundai_worldwide). The #TeamCentury12 problem illustrates the Purpose of the Century’s solidarity message via a easy dance transfer that reveals a shoulder-to-shoulder motion.

The corporate launched its international sustainability marketing campaign ‘Purpose of the Century on April 22 consistent with Earth Day for the upcoming 2022 FIFA World Cup™. The marketing campaign is a part of the corporate’s persevering with mission to attain carbon neutrality by 2045 in any respect levels of its manufacturing and operation.

To drive the marketing campaign, Hyundai Motor launched ‘Crew Century,’ a bunch of ambassadors selling varied environmental and social sustainability tasks all through 2022. Former England nationwide group participant Steven Gerrard, is main ‘Crew Century,’ joined by BTS, Denmark nationwide group member and surgeon Nadia Nadim, American designer Jeremy Scott, modern Italian artist Lorenzo Quinn, documentary photographer and visible storyteller Nicky Woo, and Boston Dynamics’ Spot® robotic.

Hyundai additionally introduced that Ella Mills, a famend British meals author and founding father of Deliciously Ella, and Alex Morgan, an American skilled soccer participant and FIFA Ladies’s World Cup™ champion, have joined as the tenth and 11th members of Crew Century and plan to advertise the marketing campaign of their respective markets.

Moreover, Nicky Woo plans to carry a photograph exhibition on sustainability at Hyundai Motorstudio in the course of the World Cup as part of a group member’s marketing campaign exercise. 11 Crew Century members actively take part within the World Cup marketing campaign of their respective fields.


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