QOTD: As soon as Once more We Ask How Auto Present Media Days Can Be Saved


I hate to repeat QOTDs, and I do know I’ve requested a model of the upcoming QOTD not less than twice — however I’m struggling a bit with concepts right now, and I’m additionally considering, nonetheless, almost every week later, about how lifeless NAIAS was in Detroit.

We wrote about it. Jalopnik wrote about it. Others wrote about it, and lots of journos posted about it on social. So, how can the media day regain its former glory, if it even ought to?

I’ve mentioned my take — media days are being killed by OEM offsites, the dearth of far-out ideas (Lincoln had an idea that espoused radical design this yr, however for essentially the most half, idea automobiles are actually thinly-veiled variations of manufacturing autos), and by giving journalists embargoed materials for pre-writing. That final bit implies that press conferences hardly ever shock.

I do know plenty of automotive-media shoppers do not give a rat’s butt about auto-show media days. However I additionally know that not less than a few of you do. I do know a few of our viewers is comprised of trade staff, and I additionally know that some TTAC readers are the form of automotive lovers who care about this trivia. So, I ask you, when you have been working for an auto present, how would you save the media day?

[Image: NAIAS]

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