The right way to Retain First-time Donors


With 2018 right here, many individuals might have made it their new yr’s decision to donate to charities and not-for-profit organizations (NPO) for the very first time. How thrilling – folks wish to select your trigger to donate in direction of! This implies the donor acknowledges your group to be efficient in making an attempt to realize its mission, and has been given the sensation that he/she is a part of an vital trigger. Though that is all very thrilling, you will need to make lasting impressions with first-time donors in order that they may wish to give again once more.


How and when ought to I have interaction with first-time donors?

Donor retention is likely one of the largest issues for charities as most donors go away after their first give. Though donors and prospects of a enterprise aren’t essentially the identical viewers, their shopper behaviour continues to be similar to each other. In accordance with Joanne Fritz, writer of the article “The right way to Get First Time Donors to Give Once more”, 68% of consumers within the enterprise sector go away due to an absence of follow-up by the group. This statistic additionally applies to donors. Due to this fact, engagement with first-time donors is essential to maintain them coming again! Listed below are some fast tricks to have interaction with first-time donors:

  1. Present your GRATITUDE
    • Ship a thank-you electronic mail or choose up the cellphone and name
  2. Reinforce the influence THEY made
    • Present your donors the power they should make a distinction. How does their greenback influence your group?
  3. Strengthen the RELATIONSHIP you could have with them
    • Ship a follow-up electronic mail; this reveals you haven’t forgotten about them and that you simply admire their contributions!


Whereas different components are crucial, good customer support is what is going to really make your first-time donors come again and contribute extra. Simply as you’re going out to strive a brand new restaurant, you wish to have an awesome expertise to make you return once more!


In the event you want steering on methods to retain your first-time donors, be at liberty to contact our specialised Not-for-Revenue Staff at 1-866-822-9992.



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